About us
Everything you need, totally free
Track every toy purchase, uncover new ways to play, choose the right games. All those tips and much more are included and totally free of charge.
Explore New Adventures
Our toys and games are designed to provide children with endless hours of fun and learning. From board games to puzzles, from action figures to educational toys, we have something for every child.
Start with the customer – find out what they want and give it to them.
We create the perfect toy and game solution for you
Meet our team
Dedicated professionals crafting joy
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of new toy concepts, marketing, and customer experience strategies.
Mich Stark
Chief Play Officer
Mich loves taking on challenges. With his multi-year experience as Chief Marketing Officer in the toy industry, Mich has helped the company to get where it is today. Mich is among the best minds in the business.
Aline Turner
Chief Creative Officer
Aline is one of the iconic people in life who can say they love what they do. She leads a team of 100+ designers and developers to create innovative and fun toys and games for children of all ages.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand the market trends and consumer behavior. She is determined to drive success and delivers her professional acumen to bring the company to the next level.